Unbounce’s latest 2020 Conversion Benchmark Report gives marketers industry-wide landing page data to help gauge performance. They’ve run a machine learning analysis of 186 million visits, 19 million conversions, and 34 thousand landing pages across 16 different industries.
Take a deep dive into this report to find insights such as:
- Software pages convert 10% below the overall industry baseline.
- Negative language that might hurt conversions on legal pages.
- Joy and anticipation on e-commerce pages see higher conversion rights.
