Best Practices: LinkedIn Posts (2023) - Carney
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Best Practices: LinkedIn Posts (2023)

The Creativity and Innovation Network has offered these new best practices for posting on LinkedIn, based on algorithm data from 2,000 LinkedIn posts published this winter:

Suggested post frequency: 1 to 3 times per week

Optimal time between posts: 18 hours minimum

Format with highest reach: PDF

Optimal number of hashtags: 2 to 6

Most heavily weighted interactions: Comments and shares

Comments: Don’t be the first to comment on your post; answer user comments within 12 hours

Ideal character count: 1200–1800

Mentions: Don’t mention more than 15 accounts in your post

Emojis: Limit to < 10, and never more than 4 per line

Editing: Don’t edit your post within the first 10 minutes of publication

Check out the infographic at Social Media Today for more info.


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