The Creativity and Innovation Network has offered these new best practices for posting on LinkedIn, based on algorithm data from 2,000 LinkedIn posts published this winter:
Suggested post frequency: 1 to 3 times per week
Optimal time between posts: 18 hours minimum
Format with highest reach: PDF
Optimal number of hashtags: 2 to 6
Most heavily weighted interactions: Comments and shares
Comments: Don’t be the first to comment on your post; answer user comments within 12 hours
Ideal character count: 1200–1800
Mentions: Don’t mention more than 15 accounts in your post
Emojis: Limit to < 10, and never more than 4 per line
Editing: Don’t edit your post within the first 10 minutes of publication
Check out the infographic at Social Media Today for more info.
