We’ve got another jam-packed episode from Buffer’s Science of Social Media for you today. Can you blame us? They’re always serving up the best bite-sized episodes of social marketing news and trends. They certainly help us keep our fingers on the pulse of the industry.
But, like we said, this one is packed with goodness, from the best times to post on each social channel to the power of marketing with… gifs! Ah, what a time to be alive.
Grab a pen and paper, you’ll want to take notes on this one. Skip to 02:00 to get started →
- (02:00) Why it’s important to study your own analytics, test different post times, and study again, to see what works specifically for your brand/company
- (02:20) But there is still value in using generic best times as a guide, particularly when starting your testing
- (02:45) CoSchedule research using 23 studies
- (03:00) Fun fact: 80% of the US population lives in the central and eastern time zones, so post accordingly…
- (03:20) Best times and days to post Facebook (9am, 1pm, and 3pm on Saturday and Sunday)
- (04:30) Twitter: 12pm, 3pm, 5pm, and 6pm
- (04:45) B2B vs. B2B content on Twitter
- (05:00) When the top-performing content happens on Twitter
- (05:35) Instagram: 2am, 8-9am, 8pm on Mondays and Thursdays
- (06:40) Videos in IG get 34% more engagement than photos
- (06:55) Linkedin: 7-8am, 1pm, 5-6pm on Tuesdays, Wednesdays, and Thursdays
- (07:30) Pinterest: 2pm, 9pm, 2am on Saturdays and Sundays
- (08:40) LinkedIn launches video ads that are available to marketers as a standalone posts
- (09:45) How sponsored video content can be targeted and their analytics measured
- (11:15) Why gifs outperform other content on social media
- (12:00) Gifs as a huge niche opportunity and how to tap into them in your social media marketing
