Buzzfeed quizzes are just about the most popular things on the internet. For real, try to resist this one: This Good/Evil “Harry Potter” Test Will Reveal Which Hogwarts House You Really Belong In.
Here’s something you probably haven’t considered, though: you can use Buzzfeed-style quizzes as a lead-gen tactic. Lead-gen expert, Chanti Zak, has used quizzes to generate more than 10,000 qualified leads. That’s…that’s a lot.
Think of the other benefits quizzes give you:
- Quizzes get a ton of social shares because they’re entertaining and engaging.
- You can get more insight into your audience. A quiz is basically a survey…but it’s fun to take.
- They give you easy ways to segment your list. You can automatically put quiz-takers in different funnels based on their responses.
You’re sold, right? Us too. Next step is actually creating a quiz that gets leads for you. Here’s how:
- Choose your topic based on who you want to attract. Just ask yourself, “what keeps my ideal customer up at night?”
- Ask the right questions. Position your questions around whatever it is that you sell. If you’re a company that conducts customer research, ask something like, “How would you define your company’s ability to collect and analyze customer feedback?”
- Write outcomes that help your audience solve a problem. Rather than just having a brainless answer for your quiz-takers, give them some value!
- Capture their email before giving them the results. Once someone has taken the time to take the quiz, hit them with a “drop your email here to get your results” CTA.
- Build a custom email drip campaign for quiz takers.
Here’s the best part, quizzes can be used in any industry, any vertical. Neil Patel saw a 500% increase in leads after using a B2B-style quiz. Still skeptical? Check out these case studies from companies who are crushing the quiz lead-gen game.
Barely scratched the surface of this topic. Dive in to get the full scoop on quizzes, and there’s even a quiz about copywriting at the end of this post →
