Beyond Buzzfeed: How to Use Quizzes to Generate Qualified Leads - Carney
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Beyond Buzzfeed: How to Use Quizzes to Generate Qualified Leads

Buzzfeed quizzes are just about the most popular things on the internet.

Buzzfeed quizzes are just about the most popular things on the internet. For real, try to resist this one: This Good/Evil “Harry Potter” Test Will Reveal Which Hogwarts House You Really Belong In.

Here’s something you probably haven’t considered, though: you can use Buzzfeed-style quizzes as a lead-gen tactic. Lead-gen expert, Chanti Zak, has used quizzes to generate more than 10,000 qualified leads. That’s…that’s a lot.

Think of the other benefits quizzes give you:

  • Quizzes get a ton of social shares because they’re entertaining and engaging.
  • You can get more insight into your audience. A quiz is basically a survey…but it’s fun to take.
  • They give you easy ways to segment your list. You can automatically put quiz-takers in different funnels based on their responses.

You’re sold, right? Us too. Next step is actually creating a quiz that gets leads for you. Here’s how:

  1. Choose your topic based on who you want to attract. Just ask yourself, “what keeps my ideal customer up at night?”
  2. Ask the right questions. Position your questions around whatever it is that you sell. If you’re a company that conducts customer research, ask something like, “How would you define your company’s ability to collect and analyze customer feedback?”
  3. Write outcomes that help your audience solve a problem. Rather than just having a brainless answer for your quiz-takers, give them some value!
  4. Capture their email before giving them the results. Once someone has taken the time to take the quiz, hit them with a “drop your email here to get your results” CTA.
  5. Build a custom email drip campaign for quiz takers.

Here’s the best part, quizzes can be used in any industry, any vertical. Neil Patel saw a 500% increase in leads after using a B2B-style quiz. Still skeptical? Check out these case studies from companies who are crushing the quiz lead-gen game.

Barely scratched the surface of this topic. Dive in to get the full scoop on quizzes, and there’s even a quiz about copywriting at the end of this post →

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