Big on a Christmas you can believe in - Carney
The Daily Carnage

Big on a Christmas you can believe in

It doesn’t take long for certain types of ads to become cliché. We all saw it earlier this year with brands all declaring “we’re in this together” and “we’re here for you” in regard to COVID. Now we’re approaching the holidays, where we see the same clichés year after year.

Lidl shakes things up a bit with this shameless ad. It’s an ad and they own it. No need to stir any emotional reaction from viewers. There’s just not enough time for that. Why not showcase some product deals instead?


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