According to today’s Read, binge-watching videos can actually help your marketing efforts. Never woulda guessed that, but you can bet we’ll be trying to convince our boss that binging all 7 seasons of Game of Thrones at work is a smart business decision.
Oh, wait…the videos today’s Read recommends binge-watching are Rand Fishkin’s Whiteboard Fridays. Dang, doesn’t sound like GOT at work will be happening.
Moz’s Whiteboard Fridays are some of our favorite marketing videos, though, and they are totally binge-worthy. Sarah Jones of Introverted Alpha agrees.
Sarah wanted to turbocharge her SEO, but didn’t know where to start. She figured that watching every Whiteboard Friday and putting Rand’s advice into action on her website was a good starting point. She was right.
The result? She more than tripled her website traffic in just 4 months – going from 8k monthly visitors to 30k.
And the good news for us is that she detailed her winning SEO strategy in today’s Read. Her 3 most important steps for your reading pleasure:
- Sarah decreased the number of blog posts on her site from 107 to 45. You read that right. Sarah actually deleted posts from her blog. She started by making a spreadsheet to see what content was driving organic visits and what wasn’t. From there, she reviewed every post. The ones that were lower quality and had low views were trashed and redirected to more quality pieces.
- She created new guide-style pages with better interlinking and keywords. Sarah took any quality content that wasn’t being used, was in a weak post, or was too short, and combined them into longer “guide” posts. These new guide-style posts are now drawing more search traffic than anything else. Here’s an example from Sarah’s website.
- Sarah catered new content toward her top Google search queries. She focused on creating the best content possible for just a handful of keywords, rather than creating content for every keyword she could think of. This idea came from this Whiteboard Friday.
Want the full scoop? Dive into today’s Read.
