Have you ever copied a link and pasted it only to see it’s the length of a CVS receipt? While oftentimes you’ve just copied your own UTM parameters, some links are actually just so dang long. Leave it to Bitly to deliver concise links.
Just run any link through Bitly and it will churn out a much smaller and friendlier link perfect for Twitter or anywhere you don’t want to overwhelm readers with excess characters. Plus, you’ll get location data as well as info on how many people clicked your link.