Sephora launched a short film called ‘Black Beauty is Beauty’ as part of their campaign celebrating the countless Black traditions turned mainstream techniques and products in the beauty industry. The goal is to tell the stories of where those stylized baby hairs and shea butter-based skincare trends came from. There’s an intersection of Black and Drag beauty that comes to play and Sephora is looking to continue in championing for the cosmetic anthropology and representation with this campaign.https://www.youtube.com/watch?v=0iOdVGzNVaI
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