5 Shopping Trends for Black Friday/Cyber Monday - Carney
The Daily Carnage

5 Shopping Trends for Black Friday/Cyber Monday

Black Friday / Cyber Monday (BFCM) is almost here. Here’s how to capture shoppers’ attention:

  • It’s not too late. Nearly half of consumers start holiday shopping on Black Friday or later.
  • Social commerce shoppers love perks. Shoppers ages 18-34 cruise for limited-time offers, and users 35+ look out for free shipping.
  • Consumers are more conscious of social responsibility. Promotions that highlight sustainability and other social values have the potential to build customer loyalty.
  • Compete in the inbox. Shoppers will be inundated with deals, so your subject and preheaders are more important than ever.
  • Customers want in-store and online experiences. A recent survey showed that 45% of shoppers prefer online and 20% prefer in-store, 35% had no preference.

Check out the full scoop at MarTech.


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