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Odds are that you should just be using more CTAs on your blog pages. Here are some ways to implement them:
- Add a CTA to the sidebar. It’s non-invasive, follows the reader as they move through your content, and can even be dynamic depending on the funnel stage your blog falls into.
- Drop CTAs throughout the post. In-text CTAs can be very effective, especially for middle of the funnel. Drop your own personalized ad blocks right into your relevant content.
- Experiment with pop-ups. A pop-up that overlays the bottom of the screen and follows users as they scroll looks clean and professional.
- Try exit pop-ups. These trigger when a user is about to leave or moves their cursor to the top of the browser window. Always make sure it’s easy to click away, but give them a try.
- Drop a CTA at the bottom. A good ol’ attractive CTA button at the bottom of your article is effective.
- Work your CTAs in naturally. Weave your products and services naturally into the discussion, and amp up the sales pitch at the bottom of the funnel.
Dig into the full post at Positional.
