Close your eyes for a second. Actually, no, don’t do that because then you can’t read this. Let’s imagine something, though.
Your company has never blogged before and you decide to start publishing twice a week for two years to see how it goes. That’s about 208 blogs you’re going to publish. How do you come up with 208 blog topics? That’s a problem many people face—they run out of ideas after a few months and they stop blogging.
Today, Rand Fishkin is talking about a ton of great ways to think of new blog ideas and topics that we think are pretty dang helpful.
Here are just some his strategies for creating new content:
- Do you have access to unique data that your competitors don’t?
- Can you answer any questions better than your competitors already have?
- Is there a way you can relate to current or “hot” news?
- What else do your readers care about?
He goes really deep in on these ideas. Take a break and watch this one.