A new study has found that the top 5 Google search positions are most often occupied by blog content. It makes a lot of sense, too—blogs are useful to consumers and they tend to adhere to SEO best practices.
Based on the data, the report offers these recommendations:
- Make sure your blog content is designed to address your audience’s needs, interests, and problems.
- Don’t let quality slip. Consistent cadence and strong writing informed by data yield results.
- Put your analytics to use in order to align your content with search behaviors and user intent.
- Refresh your content regularly to stay relevant and well ranked.
Check out the full report by Brightedge Research.