Solo Stove is lighting up with official smokesman Snoop Dogg for a second time, following a campaign last November that was initially lauded as original but subsequently criticized after it ultimately failed to lift sales.
This time, Snoop and Warren G share a “blunt session” in a campaign that will feature placements on Amazon’s Thursday Night Football, NFL Sunday Ticket, and “The Voice.”
Snoop shares some “blunt marketing” truths: this is an ad, you should buy the product, and you’re more likely to buy it because Snoop is telling you to. Cue the dollar-sign sounds.
We love that the brand is doubling down and optimizing instead of throwing out a fire idea.
