Boot Scootin' Boogie - Carney
The Daily Carnage

Boot Scootin’ Boogie

Dr. Martens asked their fans how they break in their new pairs of DM’s. And everyone’s got their own rituals or funky approaches to getting them softened up and ready to rock. But Dr. Martens was a little taken aback by some of the methods reported. So they made a whole clever ad all about the rights and wrongs of putting some wear into your boots and shoes. There’s a whole style subculture around Dr. Martens and they love to celebrate it in this ad as well. Check it out so you can feel uncool if you don’t already have a pair of DM’s of your own.


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