Bovine Intervention  - Carney
The Daily Carnage

Bovine Intervention 

Do you think dairy cows are as cute as this copywriter does? Hope so. Hope you’re also concerned with the health of the cows you’re getting your dairy from too! Google seems to be at least.

Today’s Watch highlights the company’s new device (Ida) that uses AI to help dairy farmers track the health of their cows. Which therefore helps ensure the herd’s productivity and improves their farms’ efficiency.

As with anything from Google, this device is smart. Using its machine learning framework, it understands and interprets the behavior of cows, predicting problems and detecting illnesses early. 

Well, you’ll see it all in motion (or moo-tion, amirite?) in the ad spot. Plus, so many precious, beautiful bovines. 


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