Ghetto Gastro, a Bronx-based culinary collective founded by artist Jon Gray and chefs Pierre Serrao and Lester Walker, make some fire Brown Sugar and Sweet Potato toaster pastries.
And to promote them, they’ve set up a real Ghetto Gastro hotline (1-833-GHETTO-1), which you can use to win merch and unlock special offers.
Even more, they’ve tapped good friend Gwyneth Paltrow for the first of a retro-feel series of short films. The queen of kale enemas herself calls the hotline for a quick food fix, and right away a little toaster on wheels is dispatched across town to her precise location.
It’s classic, feel-good, flavorful scaffolding for more memorable campaigns to come.
