Not-so-spoiler alert: no matter what area of marketing you work in, you need to know SEO. It will help your job, look good on your resume, and impress your parents. (Kidding about that last one. We’ve been trying to explain SEO to our parents for years and they still don’t get it.)
Anyway, it’s 2017, time to learn SEO — or brush up on what you already know — with today’s Read.
Ahrefs put together a guide with everything you need to know about SEO in 2017. The best part? They include links to a bunch of free resources for learning more about:
- The Basics of SEO
- Competitor Research (one of the most overlooked tactics)
- On Page SEO/Content Audits
- Off Page SEO
- Technical SEO/Website Audit
- SEO Tools
- Analytics (we <3 analytics)
- Conversion Rate Optimization
Major blessings from Ahrefs on this one. You might wanna just go ahead and bookmark this bad boy.