Wondering how to market to Millennials? Bud Light clearly was in their latest ad, which just slams a made-up Millennial lifestyle into 30 second spot.
As much as we hate how Bud Light tastes like old water — almost as much as we hate being marketed to — this ad totally works because it’s one big, beautiful joke.
It’s self-aware marketing at its finest. While highlighting this hyper-idealized “Millennial lifestyle”, the voiceover also calls it all out in the form of a stupid song.
A well-played jab at the steady stream of ads brands make portraying these alternative, catered-to-Millennials lifestyles.
Now, if only Bud Light sold that ballin’ AF kimono….