Bud Light of My Life (or Whatever)  - Carney
The Daily Carnage

Bud Light of My Life (or Whatever) 

Wondering how to market to Millennials? Bud Light clearly was in their latest ad, which just slams a made-up Millennial lifestyle into 30 second spot.

As much as we hate how Bud Light tastes like old water — almost as much as we hate being marketed to — this ad totally works because it’s one big, beautiful joke.

It’s self-aware marketing at its finest. While highlighting this hyper-idealized “Millennial lifestyle”, the voiceover also calls it all out in the form of a stupid song.

A well-played jab at the steady stream of ads brands make portraying these alternative, catered-to-Millennials lifestyles.

Now, if only Bud Light sold that ballin’ AF kimono….


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