Studying studies? That’s so meta.
Literally. (A study of studies is called a meta-analysis. The more you know…)
We all know it’s time for every brand to be on Instagram. Well, maybe not every brand, but a lot of them can benefit from the platform.
The thing is, if you’re going to give IG a shot, you need to take an analytical approach. Use data to inform your strategy. That’s why Buffer swooped in and analyzed a ton of IG studies to give us data-backed tips to help plan a new strategy, or just update your current strategy.
Some of their tips:
- Instagram’s young audience likes useful, current, and creative content. The majority of Insta users are between 18 & 49. They want to see things that make your brand different, current, creative, and useful. IG is your chance to finally get out of that box your boss keeps you in.
- Posting frequency is not as important as posting consistency. Stick to a regular posting schedule, but don’t post more than a few times a day. One or two great posts a week is better than 10 mediocre posts a day.
- There isn’t a universal best time to post on Instagram. Everyone says something different. You need to test your audience to see what works best for them. Tools like Iconosquare and Buffer can help with this.
- Videos might overtake images as the most engaging type of content. Yeah, video is definitely here to stay.
- User-generated content drives growth and conversions. Here’s a wild stat: Consumers who see a user-generated photo have a 4.5 percent higher chance of converting into a customer. This increases to 9.6 percent when the consumers interacted with the photo.
- Caption length doesn’t affect engagement. There really isn’t a minimum or maximum caption length. Take as many words as you need to get your point across. IG users even read the long ones.
There are still a few more tips to explore!
