Lately it seems like people have a trillion different things to give their attention to. TV shows, social media platforms, blogs, you name it. Even ads win the time of much of their audience. So, how do you stand out?
It all boils down to the experience that you provide for your audience. This is different than relationship-building — it’s experience-building. How do you make your audience feel?
Carla Johnson is an expert in experience marketing. For today’s Listen, she’s got some stellar lessons on how to create an experience that stands out from the status-quo. Among other things, Carla covers:
- Brands that have mastered creating meaningful experiences through content.
- Why you need to accept change to truly create an experience that connects with your audience.
- How to create content that is connected to an experience.
One of our favorite lessons from this podcast comes near the end. Carla says that, if you really want to break through the status-quo, you have to stop looking at what everyone else is doing. Stop copying your competitors. Look at completely different brands and ideas and figure out how you can best implement those things in your company.
Good looks, Carla.