Burger King teamed up with Google for their latest commercial, and did so without Google’s consent.
After an actor recited the phrase, “Okay, Google: What is the Whopper Burger?” the commercial activated audiences’ voice-controlled Google Homes, which then rattled off facts about Burger King’s signature sandwich.
The ad’s success lasted for about three hours. Google shut it down, placing voice restrictions on the commercial’s sound clip, but not before individual users began editing Wikipedia’s description of the Whopper, which lead viewers to immediately hear that The Whopper was made of cyanide.
Welp, it was innovative while it lasted.