We featured a little blurb on Casey Neistat and Burger King in Monday’s email. Over 600 people clicked it, so we figured it’d be fitting to share where things stand. If you didn’t click on the blurb, here’s a little refresher…
Last week, Burger King’s social team liked a bunch of influencer tweets from 10 years ago. One of those influencers was Casey Neistat. Considering Neistat is a top YouTube influencer, it was only fitting that he made a video applauding/joking about Burger King’s strategy. Over 2.5m people watched it.
Shortly after the video went live, the internet blew up claiming that Burger King exploited influencers.
Fast forward: Neistat produced another video. The CMO of Burger King reached out directly, yada, yada. Watch below.
We’re wondering if this was all part of the plan from the beginning? 😜
