Using our marketing superpowers to protect the environment? We’re all in on that, every time.
Milkweed is an essential plant that Monarch butterflies rely on, but its name doesn’t do a great job of inspiring conservation efforts.
That’s why Lafayette American has released new Butterfly Superhighway seed packs featuring three finalist names: Butterfly Landing, Monarch Milk, and Milky Way, with packaging inspired by Alexander Girard.
This marks the final year of the crowdsourced rebrand, which has seen playful suggestions like “Snacky Snack” and “Milk Map.”
Monarch populations have dropped 22% over the past century, so go plant some Milky Way, will ya?
