In the words of the great Queen Beyoncé: “Pretty hurts.”
Mercedes-Benz has become the first brand to officially stop using “booth babes” for motor shows. Check out this short film from Mercedes-Benz Thailand. It explains how “Pretty” (the slang term for the pretty girls hired for car shows) will be replaced by “Presenters.” Instead of scantily clad women, Presenters can be any gender and wear professional attire to educate attendees about the cars.
