Captions on Facebook Video Ads - Carney
The Daily Carnage

Captions on Facebook Video Ads

Captioned videos on Facebook should go together like PB&J. Why? Well, we’re gonna tell ya.

What do you do when the majority of a video is viewed without sound but needs sound to be understood? Captions, my friend, and here’s how to do it.

  1. Begin creating an ad in Ads Manager by clicking Create.
  2. Choose an objective and then click Continue.
  3. Choose your targeting, placements, budget and then click Continue.
  4. In the Formats section, choose Single Video or Slideshow.
  5. Click Upload Video / Upload Slideshow or Browse Library to find a video for your ad.
  6. In the Video Captions section, choose to Upload Your Own or Generate Automatically.
    • If you upload your own, a window will appear. Click Select file and find the .srt file you wish to upload.
    • If you choose to generate automatically, a Review Your Captions window will appear. Hover over the caption to edit or delete the caption. You can correct grammatical and spelling errors or manage length of time.
  7. After you select the file, click Save. Your captions upload to the video or slideshow.

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