CeraVe is feeling melodramatic in a new, 2-minute soap opera spot, starring Xochitl Gomez and featuring all of your favorite soapy tropes.
How will this opulent family cope when all of their beloved CeraVe is replaced with bar soap? Will they die!?
The campaign supports the brand’s Hydrating Facial Cleaner and will feature 30 influencers and a mobile tour for skincare education, photo ops, and more.
It’s the year of CeraVe, isn’t it?
