Mattel’s Hot Wheels brand is making a parent-targeted emotional appeal with a :30-spot that tells the story of a little kid whose experimentation and resilience with Hot Wheels empower him to try something new at the skate park.
The Daily Carnage
Get the best dang marketing newsletter in your inbox on the daily. Subscribe »
Related Posts
-
To Interactivity and Beyond!
How to add a little interactivity to your content.
-
Just For You
Personalization tactics that work.
-
Step Back and Strategize
Crack open a cold one for your recap on strategy, social media, and your brand’s big picture.
-
Oops…wrong message
Where’s our 10-minute window?
-
Domo Arigato 🤖
How to keep away Mr. Roboto and his pals. PLUS a tool to make custom fonts.
- See More →