Commercials commit to more than selling a product. Many tap into human emotion to capture viewer attention. It’s like watching a mini film. But, let’s face it, sometimes we don’t even understand what’s going on. I’m looking at you Puppy Monkey Baby.
More often than not, businesses explore the power of genuine messages for campaigns. Microsoft is doing this with their #MakeWhatsNext campaign, which works toward encouraging women to push gender norms. Their new “Change the Odds” ad shares young girl’s thoughts on changing the world and how a STEM career could help defy the odds.
Today’s Watch is a part of Entrepreneur’s top picks for “The Most Thought-Provoking Ads of 2017- So Far.”