We’ve been talking a lot lately about how important it is to monitor how LLMs perceive your brand.
Antihistamine brand Allegra has applied this insight in a new influencer-supported campaign.
“Drowsy Prompts” is driven by the insight that AI knows—without any training—that Allegra won’t make you drowsy the way its competitors’ allergy medications can.
When asked to perform tasks “under the influence” of these competitors, AI produces a sleepy, sluggish response. Try the same prompt with Allegra and you’ll get a sharp, focused answer.
“We’re proud of Drowsy Prompts because it allowed us to co-create a campaign together with our audience powered by simple AI technology,” said Samuel Morisse, Zone brand head for Allegra US.
