Knowing when to admit you’re wrong is a virtuous trait. We’re all wrong sometimes. Owning it doesn’t make you look weak; it makes you honest and accountable. But owning mistakes is one thing and fixing them is another.
Qualtrics gives us this ad about incorporating apologies into business. When you’ve been on hold for 45 minutes and the “sorry for the long wait” message plays on a loop, it tends to lose its sincerity. This Chief Apology Officer thinks otherwise.
