Yes, Coke Zero! Serve us nothing!
The brand’s latest campaign from Ogilvy India omits the product altogether.
Committed local actors pantomime through the motions of enjoying a “zero-calorie” Coke Zero. No cans, no script, no jingle.
“We realized that the biggest inspiration lies within the name Coke Zero,” said CCO Sukesh Nayak. “We designed a campaign that simply and effectively shows the Zero impact—by not showing the product at all. Sometimes it’s the simplest ideas that bring out the most magic.”
