You might associate Stella Artois with dining out—and that’s no mistake. But the lager brand is repositioning itself to keep up with casual dining in a multichannel campaign, which taps influencers and platforms for digital partnerships. This spot, “Table Top,” isn’t just fresh and fun. It also reads like a direct appeal to our universally lonely meals of 2020, as if to say: go ahead and order takeout, but do it together.
The Daily Carnage
