People can be pretty good at avoiding things they want nothing to do with. Maybe it’s a pile of unfolded laundry (hey – at least it’s clean) or calls from unknown numbers (or known numbers). Heck, we’re even washing our hands more often to avoid getting tested for COVID.
Sure, there are things marketers specifically avoid too. But we’re always learning and improving, so SearchEngineJournal is offering its guidance on avoiding the 10 most common SEO mistakes.
Mistake 1: Not Knowing Your Audience. Who you think your audience is and who your audience actually is doesn’t always match up for marketers.
- Understanding your audience is a continuous process. For instance, creating content will require knowledge of what your audience is currently interested in and what they are searching for. Meet them where they are by diving into real-time and historical data so your content may keep up with them.
Mistake 2: Not Having an SEO Plan & Roadmap. “A goal without a plan is just a wish.” Having an outline of steps will help set your own plan in motion.
- Consider where your site is now and where you want it to be. Determine specific actions and even stakeholders needed at certain parts of your process. The better you plan, the fewer roadblocks you’ll have.
Mistake 3: Creating the Wrong Type of Content. Great content will answer questions your audience has.
- There’s a whole lot out there you can answer, but don’t do it all at once. Take things one at a time and provide valuable and thoughtful pieces tailored to what your audience is asking. The wrong type of content will jam in too many topics or focus just on littering a post with tons and tons of keywords.
Mistake 4 is about publishing non-original content, so learn more and find all 10 common mistakes from SearchEngineJournal.
