Did you know GA4 has an official (and free) add-on that allows you to transfer data from GA4 to Google Sheets? The GA4 Reports Builder extension lets you customize, collaborate, and visualize your data in a whole new way. Here’s how to get started:
- Install the add-on. Open your Google Sheets document, select Extensions > Add-Ons > Get add-ons, then search for and install “GA4 Reports Builder for Google Analytics.” Make sure to authorize access to Google Analytics.
- Configure the report. From the Google Sheets menu, select Extensions > “GA4 Reports Builder for Google Analytics” > Create New Report. Here, you’ll name the report; choose your GA4 account and property; and define the date range, metrics, and dimensions you want.
- Run the report. Finally, select Extensions > “GA4 Reports Builder for Google Analytics” > Run Report. Your imported data will populate into a new tab. Now, you can experiment with visualization options, like charts, graphs, and pivot tables.
Check out Loves Data for more info on this handy trick.