“Yo @Google, can you give us a breakdown of what high quality content is?”
*cue radio silence*
While Google is MIA, Moz is tellin’ us what we need to know about content comprehensiveness.
The fact is, there’s no one right comprehensive model for everyone. It depends on what kind of page you manage. If you manage an e-commerce page, your comprehensive content is going to be different than an informational page.
Different intent = different comprehensive criteria
Make sense? Cool. Moz uses the query example of a “Complete Guide For Buying A House” to explain content comprehensiveness. Let’s take a look:
1) Intent
Break this query down for a sec. The word “Guide” most likely means someone wants a cohesive and very thorough step-by-step result.
If someone is searching for this type of content, they most likely have zero idea what they’re doing. (Do any of us, really?) AKA, this is the first time they’re buying a house. The content needs to be as detailed as possible, and this is where the comprehensiveness comes in.
2) Implications
After someone reads this content, what will the effect be? Buying a house = a huge financial decision. Obviously, finances will be affected, along with happiness and well-being.
Fun fact: Google has a name for this: YMYL. In other words, “your money, your life.”
The standards for this page = HIGH. After all, you’re telling someone how to spend their $$!! For complete comprehensiveness, include expert quotes or relevant stats. The more you make the content trustworthy, the better.
Since Google is sleepin’ on this topic, read more from Moz below. 💤
(You can also read more from us on this topic, right here)
