Content promotion is the most important part of a content strategy. If you just published a great piece of content, you actually have to promote it to drive traffic to it. That’s more than just sharing it on social media.
Today’s Watch is from Hubspot Academy. They go into some serious detail about how to actually drive traffic to your new piece of content. The best part: they outline tips that won’t cost you any money.
A few of their tips:
- Launch a remarketing ad campaign
- Send an email series out to your audience
- Perform outreach to people who link to similar content
- Answer questions on Quora
Warning: they filmed this in portrait mode (why do people still do that?), but the content is too good not to share.