Lordy lordy, look who’s 40.
California Pizza Kitchen is faking a flashy, hypebeast-inspired rebrand to celebrate its 40th anniversary.
The temporary makeover, featuring a sleek chrome logo and edgy slogans like “DEVOUR THE DOUBTERS,” sparked some confusion and curiosity from everyone, including Little Caesars, which commented “Bestie what’s happening.”
The campaign is designed to parody the trend of extreme corporate rebrands, and so far it’s generated 21 million social impressions.
