Craft a Social Media Marketing Strategy That Drives Success - Carney
The Daily Carnage

Craft a Social Media Marketing Strategy That Drives Success

Today’s Read is hard to sum up in just 200 words, so we’re gonna jump right into it.

If you really want to get value from your social media efforts, you need a well-defined strategy. That’s what a lot of people miss out on — the actual strategy portion of social media. You can’t just randomly post things and hope it works for your company. (Well, you could, but that sounds like a formula for failure.)

Three things you need to define as part of your strategy:

  1. Who is your core audience? If you know this, you’ll have an easier time figuring out what content will resonate the most with your audience. Don’t just guess at this. You can use a combination of social media analytics and Google Analytics to help figure this out!
  2. What types of content should you post? You can use competitor research to help with this. Do a thorough breakdown of your competitors’ social pages to figure out what is resonating with their audiences. But, here’s a secret this Read doesn’t mention — don’t do exactly what your competitors are doing ’cause then you’ll just blend in.
  3. Set the right goals. No, don’t just set goals like, “We want 1,000,000 followers by tomorrow.” Do you want website traffic, conversions, impressions, or…? Goal setting is vital to this process.

Alright, this is summary is getting away from us. You gotta read this one for yourself…


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