When you think about the highlights of your life, what does the cover art look like? For example, a cover describing the adventures starring you and your pup may resemble a muddy paw or floofy ears.
Sharing these souvenir moments on social is fun, but for business, it’s pretty effective for building relationships between a brand and its followers too. Instagram Story Highlights offer a way for followers to rewatch top-notch video content. And like everything else, we have to intrigue folks enough to watch more. Enter IG Highlight Covers!
With Hootsuite’s help, let’s find out how to create beautiful and effective covers (aka the circles sitting underneath a bio on your IG profile.)
Covers typically contain images or icons with very brief descriptions that categorize them. If you’re just getting started on creating covers, check out Hootsuite’s 40 free icons and add your preferred backgrounds in Photoshop or Canva. Then add an image by selecting a highlight, tapping More at the bottom right corner, choosing Edit Highlight, selecting Edit Cover, then you have your image.
Some great tips for your covers and icons are:
- Show off your brand’s aesthetic. Stay within your brand and stick to your usual fonts and colors. Remember you’re working in a small space, so don’t go overboard on text!
- Don’t be afraid to experiment. Whether you’re showcasing products or people, make it fun or go for something more descriptive. Whatever better conveys your message and branding.
- Highlight the Stories that matter most. Not everything in your Stories belongs in Highlights. Think about what your audience really wants to see and keep this content in Highlights.
- Be consistent when organizing Highlights. Some organize it like a website menu (Home, About, Products, etc) while others, go with seasonal collections (New Arrivals, Fall Fashion, etc). Remember, keep audience perspective in mind. It’s not just about what looks nice.
Continue reading for an in-depth look at creating highlights and their covers.