We’re in a time where defying convention is the norm. This leaves us with just pieces of the norm we’re used to. Though it is challenging, it also pushes us to be creative.
Apple highlights the creativity displayed by individuals who are doing their best to make it through the COVID crisis. Creativity can take many forms, from surfing through the barrel of a wave with your carpet to playing a game of chess over Zoom with a friend; these small things can make a world of a difference.