Do you like kittens? Do you like…gravity? Of course you do!
Today’s Watch is easily one of the most innovative and unique commercials we’ve seen this year. It’s from Playstation Japan, and literally flips the script on your average advertisement. Like a mini movie, two sisters have their world turned upside down. We don’t want to spoil it for you, but stay tuned at the end for how they achieved these special effects. Okay, fine. Spoiler alert: They built a set that actually flipped! It’s amazing, and it’s likely to win big at this year’s Cannes Lions Festival.