Customer Engagement: An Easy-to-Understand Guide for Business Owners - Carney
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Customer Engagement: An Easy-to-Understand Guide for Business Owners

We’re diving straight in today with our friends from the Motley Fool. First, let’s consider the following elements when evaluating customer engagement.

  • How much do you really know about your target audience?
  • Have you tested different marketing methods to see how your audience reacts?
  • Is your offer highly relevant and worthwhile to your audience?
  • Does your content type resonate with your audience?

Notice how all four points involve your audience? If you’re after customer engagement, then giving your customer a positive experience needs to be priority number one. Not revenue.

Bring on the marketing strategies to boost customer engagement:

  • Recommendations. This is all about making things easy and relevant to the customer. Motley Fool reported, “Online sales at Amazon increased by 29% when the site began integrating recommendations into almost every part of its customers’ purchasing process.”

Tip: Recommendations need to be data-driven. Base it on previous purchases, products the customer has already looked into, products they’ve shared, etc.

  • Gamification. Add gaming qualities for an exciting customer experience. An example could be offering site discounts and freebies as prizes to your games like Stylesbysoma did with a roulette wheel on its website. Plus, you can make it a lead magnet by asking visitors for their email address before playing.

Tip: Your game should focus on ease of play, plus offer thoughtful prizes that would be useful to the customer.

  • Interactive videos. It’s a way to entice fans with real conversation. By publishing unique content you can help your brand stand out from competitors and leave a lasting impression with your fans.

Tip: Encourage replays to better absorb your content and be super sure your videos works across multiple devices.

We only uncovered the tip of the iceberg, so click through for more advice and strategies.


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