Dark, Scary, Wrinkly Things - Carney
The Daily Carnage

Dark, Scary, Wrinkly Things

Sun-Maid knows it’s the last “treat” kids are looking for on Halloween night, and they embrace it. Sun-Maid’s “raisin zombies” and witchy sun-maid are taking over towns. They invite you to follow the spooky season content on Sun-Maid’s TikTok.

Sun-Maid said it best about knowing your audience and content that gets them to see you in a different light: “As soon as we embraced our status as a trick-or-treat villain and began having some fun with that image, the sooner we began to make people laugh with us instead of at us.”

Carnage

Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts