Having trouble coming up with creative ideas for your next video campaign? Maybe you need to step back in time for some inspiration? Like, way-way back. Lucozade Energy decided to take it back to biblical times with their latest ad campaign. The brand added some modern context to create a comedic take on the never told prequel story of David and Goliath.
The result? A killer video concept for a product in a saturated market.
Here’s why it worked:
- People are familiar with the storyline so less explaining was needed
- Humor is kinda necessary if you want to get the attention of the meme generation
- 1 minute doesn’t waste precious scroll time
The Takeaway: You don’t have to reinvent the wheel.
Use a creative approach to present concepts that people are familiar with while infusing your unique brand voice.