…until Squid Game is finally set to return to Netflix for a second season this December.
Yesterday, Johnnie Walker green-lighted (lol) a special version of its Black Label line featuring Easter eggs for fans of the violent Korean satire, like the Striding Man logo, the iconic green tracksuit, and randomized numbers from 1 to 456 (IYKYK).
The release corresponded with a Times Square takeover at 4:56 p.m, a Korean-inspired “456 cocktail,” and a global, co-branded Netflix campaign. Johnnie Walker will also be the official sponsor of “Squid Game: The Experience” in NYC.
Squid Game is on the bloodier side for a brand partnership, but this one is just cool enough to work.
