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As diversity, equity, and inclusion initiatives (DEI) face increased political scrutiny, brands are adjusting their messaging while continuing internal efforts.
Many companies are replacing terms like “inclusion” with “belonging” and scaling back external DEI comms, yet their core initiatives often remain.
Marketers are left with challenges like:
- Maintaining engagement with diverse audiences amid rising consumer skepticism.
- Balancing backlash from both anti-DEI activists and disappointed supporters.
- Adapting messaging without alienating key demographics.
Some brands, like Target, have faced reputational damage and potential declines in store traffic due to perceived DEI rollbacks. Meanwhile, anti-DEI groups are escalating their scrutiny, making even subtle shifts controversial.
So, how do we protect DEI efforts moving forward?
- Embed DEI in leadership values to foster workplace trust and safety.
- Expand networks beyond race and gender to include class, education, and neurodiversity.
- Practice radical curiosity to identify new audience opportunities.
- Play the long game as legal interpretations of DEI policies evolve.
Check out the full story over at Media Post.
