Delivering Emotion - Carney
The Daily Carnage

Delivering Emotion

Speaking of top-chef recipes and ingredients…Blue Apron (nailed that transition).

Blue Apron is shifting direction with their advertising. For the past year, they’ve been focused on pushing a message around the quality of their food. Now, they’re going back to basics.

Food and eating have always been tied to emotion. It’s an easy connection. Blue Apron has apparently received thousands of stories from customers about the emotional experiences they’ve had while cooking and eating the meal kits. The company has decided to tell those stories through their new advertising campaign.

The most interesting thing about this campaign is the individual weeknight versions that run Monday through Friday. Each night, Blue Apron is airing a different story—some geared around joy and others around sadness.

See all five ads in today’s Watch.


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