It’s the fastest growing social media platform of our time with the highest engagement rates per post. In Q3 of 2022, TikTok surpassed 1 billion monthly active users. The “For You Page” (FYP)—a curated feed of videos hyper-tailored to user interests and behaviors—is no small part of that success (and controversy). So how do you make the TikTok algorithm work for you and your brand?
- Try a CTA. When a user interacts positively with your content (posting a comment, liking a video, following your account, or simply watching the content through), the algorithm is sure to show them more of the same—and bring them back to you. Encouraging users to interact positively can pay off.
- TikTok SEO. TikTok video information includes sounds, captions, hashtags, overlays, and video descriptions. It’s no secret that brands can hop on a viral sound to reach a wider audience, but the small stuff counts too. Experts recommend conducting keyword research on the platform to optimize your description. Plus, captions are a non-negotiable if you want to max visibility.
Check out Search Engine Land’s tips for going viral on TikTok, plus some debunked myths about what does and doesn’t work on the app.
