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What exactly does this mean?
Let’s say you’re a freelancer.
You don’t just “write copy that converts for clients.”
You “enjoy writing copy that converts for clients.”
This simple shift in language was found to boost Facebook ad CTR by 40%, enhance perceived quality, and increase willingness to pay.
No matter what you’re selling, people associate your enjoyment in its production with higher quality and less automation.
If you want to stand out, try it. This strategy is used by only 0.1% of Etsy sellers and 4% of Upwork freelancers.
Read more from Nick Kolenda.
