There are a lot of testing, experimentation, and variation platforms out there. Optimizely is one of the top dogs in that arena. They have a DXP that can make sure all of your digital assets are fine-tuned and optimized to the best they can be. This platform opens possibilities for your whole team, design to development, by combining analytics and AI to provide insights on how to improve the customer journey. Check out their demo and plans to see how it could work for your digital experiences.
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